Official Horse Feed Supplier for GCT

May 19, 2014

In a ground – breaking development for an Irish owned company, Connolly’s RED MILLS have been announced as the “Official Horse Feed Supplier” for the Shanghai leg of the Longines Global Champions Tour, to be held at the China Art Palace from 6 – 8 June 2014.

Longines Global Champions Tour in Shanghai 2014The Longines Global Champions Tour is the world’s premier five-star show jumping event and brings together the Top 30 ranked riders in the world to compete in prestigious locations, for unprecedented total prize money of around €9 million (USD $12.5 million). The 14 event Tour offers some of the most explosive and exciting competition of any equestrian series, hosting Olympic, World and Regional Champions as they battle fiercely for the title of overall season Champion and the lion’s share of the bonus prize pot.

Connolly’s RED MILLS is the only complete horse feed available in China and the company uses the most advanced technologies and processes in making its feeds. It’s range of export products are packed using their unique Nutrient Fresh Management System™ (NFMS™) to prolong shelf-life in warm climates.  Transport can account for 20-30% of feed product costs, By vastly extending shelf life with NFMS™, customers can now order bulk quantities and reduce transport costs, without affecting the quality of the feed.

Connolly’s RED MILLS will be represented at the Longines Global Champions Tour of Shanghai by one of the world’s leading riders Edwina Tops-Alexander, who is part of the “RED MILLS Ambassadors”.

Edwina is married to Global Champions Tour founder Jan Tops and has already collected close to €2.5 million in GCT prize money. All Edwina’s horses, including the multi Grand Prix winning gelding Cevo Itot du Chateau, are fed exclusively on Connolly’s RED MILLS horse feeds and follow strict diet plans to suit their individual needs formulated by Connolly’s RED MILLS nutritionists at their headquarters in Goresbridge, Kilkenny.

Also included among the list of the world’s top riders who will compete in the Longines Global Champions Tour in Shanghai are “RED MILLS Ambassadors” Shane Breen, and Billy Twomey while recent Lummen grand prix winner Bertram Allen will also make the trip to China.

Connolly’s RED MILLS – It is the only feed company to utilise LCMSMS in its on-site laboratory which tests for product quality and Naturally Occurring Prohibited Substances (NOPS) to parts per billion.

NOPS occur naturally (such as morphine traces in poppy seeds) and can find their way into the animal via the food chain. Connolly’s RED MILLS testing technologies are the same as those used by the Olympic Council and forensic bodies around the world. It screens samples for seven key NOPS: caffeine, theobromine, morphine, hordenine, atropine, scopolamine and lupinine.

A landmark new venue for the 2014 Longines Global Champions Tour, the dazzling city of Shanghai is China’s biggest city by population and the world’s biggest city proper by population, Shanghai will host the fourth leg of the Tour from the 6 – 8 June in the Chinese Year of the Horse. The Longines Global Champions Tour of Shanghai is available to watch live online via GCT TV and on Eurosport TV.

For information contact the Longines Global Champions Tour of Shanghai website.